Whenever I read opinions on a product or service, I always think about Olympic swimming judges and how the scoring calls for taking all the judge's scores, then tossing out the highest and lowest score.

This is an attempt to help eliminate any bias a judge may have for his counrty or against other countries.

I use this same strategy when I read "user" comments and reviews for stuff online.

Let's be honest...If someone submits their software to a script directory like Hotscripts.com , I feel it's a good bet that at least on of the "compliments" is actually from the owner of the script.

One the other hand, I often have a feeling that at least one of the complaints/disparaging comments is from a competitor. It's just human nature.

So, when I see a bunch of comments, I tend to ignore a few of the "great" reviews and as well as one or two of the "bad" reviews because of a probable bias, and instead focus on the reviews that are left over.

When looking at reviews, do you ever consider the chance that a few of the reviews, both good and bad, are bogus?

Hi Kurt,

To be homest, yes I do think that some are bogus...both ways! Lol especially in the IM arena. That's why I tend to steer clear of those products untill someone I know real well tells me it is good and one I should get.

Thanks for the topic...

Mary

When I read they typical sales page that we all run into, I doubt I've EVER read a "testimonial" or "review." I go simply by the copy and the need. If it doesn't deliver, it's returned. Simple as that.

John