Big Page of SEO

To summarize, I believe Google is/will/should use their resources to collect data on YOU, and use this data when evaluating the ranking of your pages.

If they know you are a spammer, then this may affect your rankings on any new sites you create, regardless of whether or not your new site uses only whitehat strategies.

In the highly respected Planet Ocean Search Engine News( www.searchenginenews.com - paid membership required ), they are also now predicting what I call YOU RANK.

Without giving away the details of the private info, here's a little of what they have to say:

Now, in case you missed the point amidst the metaphors, if you do something Google doesn't like, if they can catch you they will remember you, your company, and your website forever. Never again will anything affiliated with you, your company, or your website be able to rank well again.

I hope I've made this clear enough for you to understand because, we are talking about virtual death penalties sometime in the not-so-distant future.

To be honest, I give far more details in my public article about this concept, I mostly just posting this for my own "self", as I feel a little bit of vindication.

Those that have followed Bombing for a while know that my predictions of future SE behavior are as accurate as anyone, and I feel we'll be hearing about this topic more and more in the future.

Just remember, you read it here first...Well, not here but there:
Kurt's Big Page of SEO

PS. Planet Ocean is one of the very few paid SEO resources I recommend and I consider it required reading for anyone interesting in SEO/SEM, PPCs, etc.
www.searchenginenews.com

I've always said, and still do, that the Bomber community has always been about 1.5 to 2 years ahead of the rest of the pack. Ever since I've known you, it's been that way.

John

This is Google's "new" WEB history feature. Don't confuse this with Google's old SEARCH history.

The difference is,SEARCH history tracked your searches performed at Google.

WEB history tracks where you go on the web.

Supposedly, web history is NOT turned on be default. But if it's active, Google stores a full text copy of EVERY site you visit, as well as how long you stay on the site.

This ties in directly with my forecasts of "You Rank" and "People Rank".

Be afraid. Be very, very afraid.

I know that you get and should get much credit for your forward thinking concepts.

I remember getting a major google slap long before the term was coined.

I was with Bob back when he was openly selling links on pages that had good Google PR (pagerank). Now, quite a few people were selling links in the same fashion, he just got a few more people to gether to form a network.

Well when google hit him with a zero PR, they also took down many people who had sites associated with him.

Even before this happened we know that from 1996 to 2000 search engines came and went, sometimes at a fairly fast clip.

Bob took a lot of heat, and even filed a lawsuit against google. At this time google spoke big about how that did not manually manipulate search results. However, as noted above many sites, when south by being associated with him. Of course the majority of people said he was wrong, but now there is an open industry selling links the same way.

As for search engine trends I have learned more from Kurt and Bob than any other source.

Bob, told me something a long time ago about search engines. " The best was to get top results in a search engine is to own the search engine."

Kurt came along with the same concept, but he made it extremely easy to creat said search engine.

My own bit of wisdom is " if you can take advantage of Google or any other search engine, please do so", however, understand that they can change the rules at any time. It boils down to this, don't put all your eggs in one searchengine basket."

NOTE: Taking advantage of search engines does not mean attempt to cheat. i.e. invisible text, keyword stuffing, etc

I have found that if you follow basic search engine marketing guidelines you are in a good position to make slight modifications.

Basics:
Good meta tags, ( title, desc, keywords )
good title and opening sentence in page body
good keyword phrases and anchor text through the page (site)

All search engines can take advantage of this format. So, if google drops you, you may find that yahoo or msn loves you, and vice versa.

OOps getting off the subject a bit.

Kurt's forum was the first time I saw people rank explained in print. You can call it a lot of other things, but companys have always wanted to get personal info on people that use their services. Others are starting to talk about the Google giants use of this personal info, that they say they don't track or won't use. (hahaha)

Last night I got a call from a company doing a transportation survey. What that wanted to know was about my perceptions and habits on how I used the local transportation system.

They are doing YOU rank over the phone. The big question is when will Google mess up and let some individual walk off with the YOU rank of millions of people, that by the way, they don't collect. Haha

Here's to you, Kurt and Bob.

kelvin