For our discussion, it doesn't matter if a person is old, young, m/f...We just want to know what they are thinking at the exact moment they enter a search.

What is a person thinking if the enter any of the following words into the search box, mixed with other words:

bargain
budget
buy
cheap
cheapest
cheapo
closeout
coupon
deal
deals on
discount
economical
half-priced
low cost
low-cost
low-priced
markdown
marked down
for sale
on sale
price
price reduction
purchase
reasonably priced
rebate
reduced
review
sale
save
sell
shop for
shopping
wholesale prices

...At the moment of their search, they are all looking to BUY.

This is one of the most important concepts you'll even learn about SEO!!!

After you do your keyword research, you want to include these "psychographic friendly" words and phrase in your SEO and and content, wherever possible.

Think about it..Why would anyone search for "cheap anything", if they weren't looking to buy?

These searches may not get a lot of traffic, but the traffic they do get is the most valuable for any niche, as these are BUYERS!