As most of you probably know by now, the Overture Suggestion Keyword tool is all but dead.There are other replacements popping up now to fill the void.
This is a potentially dangerous situation. If you relied on Overture data in the past, including any of the multitude of keyword tools that pulled data from Overture, you need to be vary aware of this:
You can NOT compare data you collected using Overture with data using another research tool.
For example, if you have a keyword with a value of "504" using Overture, you can NOT compare it to a keyword that has a value of "228" using another data source.
Simply because different services/software both use "KEI" or other similar description of their power rankings doesn't mean that both are compatable.
Just remember to keep your old Overture research seperate from any future research you'll be using in the future to ensure the most accurate data (decisions) possible.
-Boom boom boom boom.