virtuwul
Member since Mar-4-04
166 posts, Rate this user |
Dec-19-07, 06:29 AM (PST) |
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"EVERYTHING Has Changed: The Monster Site Rules"
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Hi Everyone, It's great to be here... it's great to be "back" in the bomber zone... I'm also glad that Kurt has created an "elite group". I'll make my first contribution with an IMPORTANT post... EVERYTHING HAS CHANGED IN THE SEO WORLD. I was actually the person who gave Kurt the: tin->silver->gold site strategy a couple of years ago in our "behind-closed-doors" SEO meetings. Back then, this was BLEEDING edge. And some of it still applies... BUT, I'VE GOT SOME GREAT NEWS: SEO JUST GOT A LOT SIMPLER. Forget having 10 sites, or even 5 sites in a market. GO FOR THE 1 MEGA-WINNER (and I would say no more than 3). If you really look at the BIG TIME SEO champs such as about.com or even wikipedia.com they are THE MONSTER AUTHORITY SITE. And in my opinion, forgetting about mini-nets and all of that jazz is exciting! And it makes SEO cheaper... Why because you can pour all of your resources into a handful of sites. All of your content... All of your linking... All of your thinking.. into ONE MONSTER SITE. Now, there's A LOT to discuss about what constitutes a HIGH QUALITY monster site. The days of low quality sites are over. Google looks at the bounce back rate (how fast someone leaves your site what % leaves your site) and other "human factors" (including the upcoming "rate the ranking" feature). So, although Kurt has the most advanced genius methods on earth for creating trillions of different pages, I think that HIGH QUALITY HUMAN CREATED CONTENT is now A MUST (content that links to the site on other sites is another story for another post). Kurt, what's your thoughts on this? Keep on bombin, Virtuwul
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Kurt
Member since Dec-5-02
8892 posts, 5 feedbacks, 8 points |
Dec-19-07, 07:07 AM (PST) |
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1. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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Hey Matt... Here's something I want to point out. Matt said: >Google looks at the bounce back rate (how >fast someone leaves your site what % leaves your site) >and other "human factors" (including the upcoming >"rate the ranking" feature). This is what I called "People Rank" years ago and have theorized for years about Google using real humans to influence their ranking. And actually on my Big Page of SEO: http://www.tuelz.com/big-seo.html I wrote that the best way to deal with People Rank and the SEs is to have User Generated content. Both Wikipedia and About.com use User Generated Content, with About.com paying certain users to write for them. And I agree with Matt that the end goal of all of this is to point to a huge, quality web sites. Where I disagree is about how many sites...To me, the reason to build the networks is to build a self-linking strategy, with the ultimate end goal of pushing links and traffic to the huge, quality website. For example, www.lizardz.com could be this type of site. The main goal of my network is to send links and traffic to Lizardz, or to sites that send links and traffic to Lizardz. Lizardz needs something like a forum, etc, where users can interact and create content. But if you want a prediction from me for 2008, it will be to forget about "VRE" and instead concentrate on User Generated Content and Niche Web 2.0. Who is going to be the Myspace for people that like to cook? Or a YouTube just for sports or music or real estate agents or your city/country? Start a wiki just about your favorite sport, install a program that allows you to give WP blogs to those interested in your niche. Create a Flickr just for Disneyland. To get huge traffic, you need a lot of writers to put lots of words on lots of pages. The best way to do this is to get your visitors to become contributors. But I believe your own network is a huge asset when it comes to promoting your one, main site by building links, sending traffic and branding. This network is just part of the over-all SEO/linking plan, but a valuable one, IMO.
>It's great to be here... >it's great to be "back" in the bomber zone... > >I'm also glad that Kurt has created an "elite group". > >I'll make my first contribution with an IMPORTANT post... >EVERYTHING HAS CHANGED IN THE SEO WORLD. > >I was actually the person who gave Kurt the: >tin->silver->gold site strategy a couple >of years ago in our "behind-closed-doors" >SEO meetings. Back then, this was BLEEDING edge. > >And some of it still applies... > >BUT, I'VE GOT SOME GREAT NEWS: >SEO JUST GOT A LOT SIMPLER. > >Forget having 10 sites, or even 5 sites in a market. >GO FOR THE 1 MEGA-WINNER (and I would say no more than 3). > >If you really look at the BIG TIME SEO champs >such as about.com or even wikipedia.com >they are THE MONSTER AUTHORITY SITE. > >And in my opinion, forgetting about mini-nets >and all of that jazz is exciting! > >And it makes SEO cheaper... >Why because you can pour all of your resources >into a handful of sites. > >All of your content... >All of your linking... >All of your thinking.. >into ONE MONSTER SITE. > >Now, there's A LOT to discuss about >what constitutes a HIGH QUALITY monster site. > >The days of low quality sites are over. > >Google looks at the bounce back rate (how >fast someone leaves your site what % leaves your site) >and other "human factors" (including the upcoming >"rate the ranking" feature). > >So, although Kurt has the most advanced genius >methods on earth for creating trillions of different pages, >I think that HIGH QUALITY HUMAN CREATED CONTENT >is now A MUST (content that links to the site on other sites >is another story for another post). > >Kurt, what's your thoughts on this? > >Keep on bombin, >Virtuwul
-Boom boom boom boom.
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virtuwul
Member since Mar-4-04
166 posts, Rate this user |
Dec-19-07, 07:02 PM (PST) |
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7. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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I have a lot to say about this (and I'll come back later to add more). Just a few quick thoughts: - Yes, creating a 2.0 experience goes a LOOONG way in building a "Diamond site". Really anything that builds a COMMUNITY: - forums - blogs - FUN TOOLS (this area can be explored endlessly Remember, MOST people are online to BURN TIME. In other words, they want to have FUN). - Useful free tools and services (Another HUUUUGE area that can be taped into). User content: I have recently executed some HIGHLY successful strategies to get over 80 original articles (and counting) from highly qualified prospects in a contest. (I'll start a thread to explain this strategy). =========================== My main point that I wanted to illustrate about building your own network is that it's no longer WORTH IT or even necessary. There are so many new ways to get links that trying to "fake it" is a waste of time. Let me be clear, I don't consider HubPages or Squidoo.com "other sites". We could call them "tin sites" or we can just say it's part of the linking strategy. These sites are a POWERFUL part of the arsenal. However, buying ANOTHER domain... Buying hosting... Trying to fake the registrars... Putting up low quality content... Worrying about Google making the connections... ARE NOT WORTH IT ANYMORE... IMO. They used to be, but now it's a different ball game. The odds are almost 99% that you are going to be BUSTED. And you've lost: the time, the energy, the money, the links and the content. And even if you DON'T get busted: what if you had poured these "extra" resources into your MAIN site? Would it rank higher? Would it have 3X more traffic? I would venture to say: yes. A powerful paradigm shift is: Stop trying to "beat" Google... instead, just understand what they want and give it to them on a silver (or golden or diamond) platter. Let's continue the dialog... Matt |
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virtuwul
Member since Mar-4-04
166 posts, Rate this user |
Dec-19-07, 07:06 PM (PST) |
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8. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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>>Google looks at the bounce back rate (how >>fast someone leaves your site what % leaves your site) >>and other "human factors" (including the upcoming >>"rate the ranking" feature). > >I heard this many times... that Google is applying this, BUT >how can they know. When you click on 1 link you leave them. >They can't know when people closes the window of that >link(site), they can't know when people click on the >"back"-button. > >It seems a good way to calculate the quality of sites, but >isn't really possible (I think). >If it is possible, should you then go to your competition >and quickly leave their site ? > >Tasari Actually this is CHILD'S play. 3 simple ways that I know of: 1. They cookie EVERY visitor and they see where they go. (cookie tracks them) 2. They record EVERY I.P. address and "build a database" of it's actions. For an example, I.P. 123 searches for "dog training" and clicks on link #3... I.P. 123 returns to Google within 5 seconds. BOOM, the bounce rate is recorded instantly. 3. Any site that has adsense on it gives Google A TON of data. Scary amounts... as far as the behavior of the "IP". Like I said: FORGET TRYING TO FOOL GOOGLE. It ain't going to happen... I could share some SCARY stories from some of my close friends, but I'll save them for another time. Rock on, Matt |
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mikew
Member since Dec-14-07
19 posts, Rate this user |
Dec-19-07, 07:14 PM (PST) |
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9. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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Matt, I tend to agree with you but still think there's a place for lots of small niche sites. I guess it depends on what you want to do and how creative you are. One thing I've experienced is diminishing returns for more work so maybe I'm doing something wrong or trying too many different things. I wonder how successful some of us would be if we had just concentrated on a few sites and used the money we spent on scripts, books, etc for ppc instead. The danger , of course, is putting a lot of time and effort into a site that just doesn't work for some reason. |
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Kurt
Member since Dec-5-02
8892 posts, 5 feedbacks, 8 points |
Dec-19-07, 08:40 PM (PST) |
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11. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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>Well, after reading this,I have a question. >Kurt,Do you have a script to make authority sites? HI Faraz... There's a variety of types of sites for User Generated Content. A forum is probably a good place to start. If you can get a very active and vibrant forum going, you can use it to build any of the others. There's free scripts to start your own wiki, flckr, craigslist, forum and more. But you need to get traffic first...
-Boom boom boom boom.
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virtuwul
Member since Mar-4-04
166 posts, Rate this user |
Dec-19-07, 08:53 PM (PST) |
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12. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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>"Any site that has adsense on it gives Google A TON of data. >Scary amounts... as far as the behavior of the "IP" " > >I know they have a ton of data from your adsense sites but a >few things puzzle me. For instance, I've had sites >banned/deindexed. I've had TOS warnings and adsense serving >disabled. I've had WH and BH sites banned. YET, I still have >some really crappy sites and splogs still up that generate >revenue from adsense. I've even seen old Traffic Equalizer >sites still up with decent pagerank. Don't ask me... I certainly don't pretend to know Google's logic or algo. However, I have taken a long hard look at TOP sites for BIG keywords and they are MONSTER DIAMOND SITES. As far as putting in more work and getting less return: WELCOME TO IT. The truth is, the SEs have almost wiped out all of the "push button" SEOers. If you still have sites doing well, you are among the exception (And maybe the bombs saved you because of their "uniqueness"?) Nowadays, only SERIOUS, HARDCORE SEOers are in the game... or newbies who haven't given up yet. I'll share more BUSINESS BUILDING information soon because I feel that JUST doing SEO is NOT a very "solid" way to live. Just recently, the greatest SEOer I've ever met personally just closed shop (had some cash flow issues that wiped him out). This guy is a TRUE LEGEND. The point is: it's harder and harder and it's only going to get HARDER. That's why you: PICK your battle wisely and you go DEEEEEP. That's the process of building the monster site. And this applies to ALL NICHES and soon will apply to micro (The Monster "Pug" sites will rule for "pugs") and even NANO-niches (The diamond "Pug gear" site will rule)... Kurt has always helped us SEE THE FUTURE OF SEO. If you can BUILD FOR THE FUTURE, your site will stay alive for the long haul. If you don't... well... You can resist the inevitable or go with it and win. The choice is yours... Rock on fellow bombers! Matt |
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Kurt
Member since Dec-5-02
8892 posts, 5 feedbacks, 8 points |
Dec-20-07, 12:03 PM (PST) |
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14. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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>Kurt has always helped us SEE THE FUTURE OF SEO. >If you can BUILD FOR THE FUTURE, your site will stay alive >for the long haul. If you don't... well... As I said here a while back on this page: http://www.tuelz.com/big-seo.html The future of SEO is User Generated Content. IMO, SEOers should be collecting content just as email marketers collect email addresses. If you have money, you could pay writers to write for you...But to get a lot of words a day, it will cost you a lot. UG content is unique and original. Sites that get return visitors will win the People Rank battles. Here's just one example...If you have the Google bar installed, they can tell if your are typing into a web form and posting at a site. If you're posting at a site, that's probably a pretty good site. And if you select the site from your bookmarks, visit it many times AND post, it's probably a very good site. This is just one example of what I call "People Rank", where real people influence SE results and it isn't all some math algo. If you combine the need for massive amounts of good, FREE content with the concept of People Rank, the only logical conclusion are sites where the users create tons of content and keep coming back.
-Boom boom boom boom.
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kelvin brown
Member since Dec-11-02
638 posts, 2 feedbacks, 4 points |
Dec-20-07, 06:35 PM (PST) |
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15. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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Who's right? Matt, Kurt or Bob. I will tell you is is right, you need to listen to me. Sure you can read what they have to say, but I have the best advice for you. It's a 2 part system. And for some, even me, it is not alway easy to follow. Ok, ready. . . . . . . . . . . .
Part 1: Pick a system, one of their or your own Part 2: Which ever one you picked, get started. That's it. We can all talk, and talk, and debate, and study. But many of us fail at the starting line. You cannot go wrong by following my simple 2 step system. BTW: They are all right. kelvin
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virtuwul
Member since Mar-4-04
166 posts, Rate this user |
Dec-20-07, 08:07 PM (PST) |
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16. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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Yes Kelvin - your system is right on the money! Let me add this: this MY OPINION, not Kurt's or anyone else's... I just thought I would share what I'm DOING and hopefully someone else in here will get some value. I certainly hope Bob is making a fortune with his method. There are black-hatters making killings out there -- no doubt about it. Kurt - you are right user-generated content is the way to go. I'll start a new thread soon and reveal a GREAT strategy that got me loads of VERY high quality user-generated content for very little money. Rock on bombers! Matt |
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Kurt
Member since Dec-5-02
8892 posts, 5 feedbacks, 8 points |
Dec-21-07, 07:14 AM (PST) |
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17. "RE: EVERYTHING Has Changed: The Monster Site Rules"
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>I certainly hope Bob is making a fortune with his method. >There are black-hatters making killings out there -- no >doubt >about it. Hey Matt,It's kind of funny, you add "diamond" to the type of sites...I was talking with Top Hat and we had to create another type for some of his pages at the bottom: plastic (Blatant spam pages). LOL So now we have: Diamond Gold Silver Tin Plastic ...With tin and silver sites making up the bulk of the workload when building an SEO network.
-Boom boom boom boom.
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